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Pay-per-click, along with cost per impression and cost per order, are used to assess the cost effectiveness and profitability of internet marketing for your dealership. Clicks are a way to measure attention and interest. Inexpensive ads that few people click on will have a low cost per impression and a high pay-per-click. If the main purpose of an ad is to generate a click, then pay-per-click is the preferred metric. Once a certain number of web impressions are achieved, the quality and placement of the advertisement will affect clickthrough rates and the resulting pay-per-click. PPC can drive potential customers to your car dealer websites.
Remarketing is an AdWords feature that allows your dealership to show ads to those that have already been to your website. We can fully integrate remarketing into your dealer website. Once we've setup the remarketing on your dealer site, Google can save visitor from that page of your website to your analytics.
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